Lifespeed is startup dedicated to creating a user-centric healthcare platform that allowed users to personalize their health story.
My role was Director of User Experience. In a startup, this means End-to-End Designer. I created wireframes, personas, task flows, navigation taxonomy, low and high fidelity mockups and marketing newsletters.
Our budget didn't allow us to an extensive and comprehensive UX process, and we were lucky to have an independent User Research firm to conduct market analysis and interview. The results revealed three main pain points that users have while dealing with their medical records:
User research identified the user groups that would benefit from our application and based on this discovery. I developed three personas.
We focused on a single persona for MVP.
Rapid iterations and Task Mapping allowed me to identify friction and improvement opportunities.
Using low-fidelity prototypes and wireframes, I conducted usability testing and collaborated with the team on development.
Upon iterating the prototypes with the whole team, I created the high-fidelity mockups.
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I also to created some newsletters samples, that would cater to the Provider's CRM.