Startup - Lifespeeed

Role: Director of User Experience (in StartUp terms: Unicorn)

What were we trying to solve?

Lifespeed is startup dedicated to creating a user-centric healthcare platform that allowed users to personalize their health story.

My role was Director of User Experience. In a startup, this means End-to-End Designer. I created wireframes, personas, task flows, navigation taxonomy, low and high fidelity mockups and marketing newsletters.


Our budget didn't allow us to an extensive and comprehensive UX process, and we were lucky to have an independent User Research firm to conduct market analysis and interview. The results revealed three main pain points that users have while dealing with their medical records:

  • Receiving personal and family medical records
  • Organization
  • Access and sharing

UX Research and Task Mapping

User research identified the user groups that would benefit from our application and based on this discovery. I developed three personas. We focused on a single persona for MVP.

Rapid iterations and Task Mapping allowed me to identify friction and improvement opportunities.

Task Mapping

Interaction Design

Using low-fidelity prototypes and wireframes, I conducted usability testing and collaborated with the team on development.


High-Fidelity Mockups

Upon iterating the prototypes with the whole team, I created the high-fidelity mockups.

View CMS Images - 3 images

Marketing Design

I also to created some newsletters samples, that would cater to the Provider's CRM.

View all 5 Newsletters: image 1 | image 2 | image 3 | image 4 | image5


  • Lifespeed went out of stealth mode in May 2015.
  • In July 2015 the co-founders were invited to participate in the Healthbox program, for entrepreneurs in the healthcare industry.
  • In April 2016 Lifespeed received $15,000,000 in Series A funding.
  • July 2016 Lifespeed launched their mobile app in iTunes.

Co-Founders - Healthbox
(Photo courtesy of co-founders)

Co-Founders - Healthbox