Intuit

Intuit XD Team

Role: Senior UX Designer/XD (Contractor), Interaction Designer

Intuit is a User-Centered SaaS company, and the Design Studio comprises researchers, IA, Prototypers, Interaction, and Visual Designers.

Each contributor works on a specialty, and we all collaborated on the other processes, by participating in usability test sessions, debriefings, design reviews, interaction design, and prototyping.

My role was Sr. UX Designer/XD.


Goals

The goal was to collaborate with Researchers, Product Managers and Designers to define and deliver new features, test new concepts and assist with final implementation.

Methodology

I used storyboards, wireframes and mood boards to assist in the development of my prototypes, and HTML, CSS and JavaScript to develop the working model to be used during usability tests and implementation.




Turbo Tax Prototype


Results

The impact of this work is seen by the TurboTax adoption by 10’s of millions of users.

Here are some keys that make TurboTax a delightful experience:

  • It motivates users by goals, not tasks.
  • It personalizes users experience and uses crafted microcopy.
  • It automates and eliminates friction points and keep users focused.
  • It shows progress towards goals and re-engages users by email.

Read more at https://www.appcues.com/blog/how-turbotax-makes-a-dreadful-user-experience-a-delightful-one